1. Introduction by Martin Velasco
2. It was a Warm Day in June
3. Capital is an Anglo-Saxon Conspiracy
4. Don't Worry, You'll be OK
5. Stop Feeling Badly About Lying
6. Don't Look Down
7. Believe in Angels
8. You are your Cash Flow
9. Be Good to your Driver
10. It is not because your secretary is ugly, that she
is good
11. Avoid the Alpha State
12. Joke about Money
13. Don't Wait for the Midnight Train to Georgia
14. Use other People
15. Print your own Money
16. Be Vague
17. Only buy Diamonds as a Gift
18. Specialise in your Weaknesses
19. Play the Messenger
20. Climb the Pyramid
21. Be a Hawk and a Dove
22. There is Room at the Top
23. Build on Sand
24. Follow the Beagle
25. Think Space, not Place
26. Imagine the Deep Future
27. Leverage or be Leveraged
28. Numbers are not what they used to be
29. Don't be afraid of L'Arc de Triomphe
30. Do it just for the Money
31. How to treat Americans
32. Leave the Nipples where they are
33. Try not to Cry
34. Time is not Money
35. Do not be an Asshole (It's too Easy!)
36. Visit the Toilet
37. Never Burn your Bridges
38. Distinguish Principles from Integrity, Opinion and
Taste
39. Tit for Tat
40. Whatever They Say, Most Hate You
41. Remember NLP
42. Do not Romance Africa
43. Fail until you Win
44. Become a List Master
45. Look for Patterns
46. Drive on the Right Side of the Road
47. Sell the Price
48. Practice Deipnosophy
49. Board the Ark Of Noah
50. Everyone is a Democracy
51. Douse Your Enthusiasm
52. Live below your Means
53. Sell like Hell
54. Read anything you can lay your hands on
55. Buy your own Government
56. Read the Dummies
57. Count from one to Eight
58. Perform the Cold Turkey Programme
59. Raising the Big Kahuna
60. Don't Overrate Competence
61. Play the Player
62. Don't be Macho about the Hours you Work
63. Delay the F..!
64. Keep your private life Private
65. Do not count on Cinderella
66. Never take over a business thats doing well
67. Invest your Debts
68. Invest in Real Estate
69. When in doubt, Act Stupid
70. Do not Invest with Friends if you can avoid it
71. Use Madonna as a Business Model
72. Do not let Prozac enter the System
73. Brands Attract Brands
74. Enjoy the Wild West (As long as it lasts.)
75. Measure the Success of your Company
76. Meet people Outside your Comfort Zone
77. Prioritize your Web Presence
78. You will never be safe. Be Zen about it.
79. Drink yourself to the top
80. Haggle is your Middle Name
81. Respect Low Tech.
82. Every time you say Goodbye, first Reflect on the
Alternative
83. Don't create Mobutus
84. Fight Perfectionism
85. Invent more than they Prevent
86. Become a Ghost
87. Redefine Assets
88. 100 Years means Nothing
89. Do not be indiscrete about your Indiscretions
90. Intimidation is the Highest Form of Flattery
91. Eat your Brussels Sprouts
92. Never Not Now
93. Do the Cool Fusion
94. Get your banker on the Tip of his Flippers
95. A Cat has Three Names
96. Don't indulge in False Economies
97. Never let Not Having the Money stop you
98. Become a Politician
99. Fire your Boss
100. Marry until it Works (Men only reading)
101. Be a Spiral, not a Helix
EPILOGUE: So Much to Say
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