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1. Introduction by Martin Velasco

2. It was a Warm Day in June

3. Capital is an Anglo-Saxon Conspiracy

4. Don't Worry, You'll be OK

5. Stop Feeling Badly About Lying

6. Don't Look Down

7. Believe in Angels

8. You are your Cash Flow

9. Be Good to your Driver

10. It is not because your secretary is ugly, that she
is good

11. Avoid the Alpha State

12. Joke about Money

13. Don't Wait for the Midnight Train to Georgia

14. Use other People

15. Print your own Money

16. Be Vague

17. Only buy Diamonds as a Gift

18. Specialise in your Weaknesses

19. Play the Messenger

20. Climb the Pyramid

21. Be a Hawk and a Dove

22. There is Room at the Top

23. Build on Sand

24. Follow the Beagle

25. Think Space, not Place

26. Imagine the Deep Future

27. Leverage or be Leveraged

28. Numbers are not what they used to be

29. Don't be afraid of L'Arc de Triomphe

30. Do it just for the Money

31. How to treat Americans

32. Leave the Nipples where they are

33. Try not to Cry

34. Time is not Money

35. Do not be an Asshole (It's too Easy!)

36. Visit the Toilet

37. Never Burn your Bridges

38. Distinguish Principles from Integrity, Opinion and
Taste

39. Tit for Tat

40. Whatever They Say, Most Hate You

41. Remember NLP

42. Do not Romance Africa

43. Fail until you Win

44. Become a List Master

45. Look for Patterns

46. Drive on the Right Side of the Road

47. Sell the Price

48. Practice Deipnosophy

49. Board the Ark Of Noah

50. Everyone is a Democracy

51. Douse Your Enthusiasm

52. Live below your Means

53. Sell like Hell

54. Read anything you can lay your hands on

55. Buy your own Government

56. Read the Dummies

57. Count from one to Eight

58. Perform the Cold Turkey Programme

59. Raising the Big Kahuna

60. Don't Overrate Competence

61. Play the Player

62. Don't be Macho about the Hours you Work

63. Delay the F..!

64. Keep your private life Private

65. Do not count on Cinderella

66. Never take over a business thats doing well

67. Invest your Debts

68. Invest in Real Estate

69. When in doubt, Act Stupid

70. Do not Invest with Friends if you can avoid it

71. Use Madonna as a Business Model

72. Do not let Prozac enter the System

73. Brands Attract Brands

74. Enjoy the Wild West (As long as it lasts.)

75. Measure the Success of your Company

76. Meet people Outside your Comfort Zone

77. Prioritize your Web Presence

78. You will never be safe. Be Zen about it.

79. Drink yourself to the top

80. Haggle is your Middle Name

81. Respect Low Tech.

82. Every time you say Goodbye, first Reflect on the
Alternative

83. Don't create Mobutus

84. Fight Perfectionism

85. Invent more than they Prevent

86. Become a Ghost

87. Redefine Assets

88. 100 Years means Nothing

89. Do not be indiscrete about your Indiscretions

90. Intimidation is the Highest Form of Flattery

91. Eat your Brussels Sprouts

92. Never Not Now

93. Do the Cool Fusion

94. Get your banker on the Tip of his Flippers

95. A Cat has Three Names

96. Don't indulge in False Economies

97. Never let Not Having the Money stop you

98. Become a Politician

99. Fire your Boss

100. Marry until it Works (Men only reading)

101. Be a Spiral, not a Helix

EPILOGUE: So Much to Say


 
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